InStyle Readers' Choice Awards 2021: Best Makeup

May 2024 · 5 minute read

It goes without saying that this year we all had a slightly different relationship with beauty. But whether it was battling maskne, getting glammed up for a Zoom, or giving the latest TikTok viral products a try, we were all in it together.

For the fifth consecutive year, InStyle editors sorted through the most notable launches across the industry and left it up to you, our readers, to coin the champions. The list spans across everything from exfoliating serums to heavenly perfumes, giving you the perfect excuse to revamp your personal product stash.

But while 2021 was a year like no other, one thing no one was ready to give up was makeup. The simple act of sweeping on some mascara or your favorite red lipstick is second to none. Luckily, we still had many excuses to do at-home glam and clearly so did our readers'. So without further ado, let us start sharing the best of the best in beauty for 2021.

Here are our readers' selects of the products that kept their complexions glowing and spirits high over the past year.

Best Lipstick: Pat McGrath Labs LiquiLUST: Legendary Wear Matte Lipstick

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Available at Patmcgrath, Sephora

The Dame of Makeup, Pat McGrath, conjured up a velvety-matte texture that coats your lips in a bold color without drying them out. This liquid pigment comes in a decadent spectrum of shades that won't smudge or feather.

Best Lip Product: Fenty Beauty Gloss Bomb Cream Color Drip Lip Cream

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Available at Fentybauty, Sephora, Ulta

You'd better believe a lip gloss dreamed up by Bad Gal RiRi is going to turn heads. Made with vitamin A for maximum moisture and a supersize wand for a seamless application, this will quickly become a new staple.

Best Blush: Glossier Cloud Paint in Spark

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Available at Glossier

Fake a flushed fresh-from-a-workout look with this vibrant red hue. After it's dispensed from the tube, it transforms from a bright cherry shade into a sheer, buildable color that blends well on all skin tones.

Best Eyeshadow: Charlotte Tilbury Look of Love Instant Look in a Palette

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Available at Charlottetilbury, Bloomingdales, Kohis

Create a quick and cohesive look with these complementary colors that will cover all your eye, cheek, and contour needs.

Best Mascara: Maybelline New York Lash Sensational Sky High Mascara

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Available at Ulta, Amazon, Walmart

Yes, we've seen this flood our TikTok feeds. And yes, it is that good. Coat your lashes with a few layers of this lifting formula to get that coveted high-volume result.

Best Foundation: Fenty Beauty Eaze Drop Blurring Skin Tint

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Available at Fentybeauty, Ulta, Sephora

On those minimal makeup days, grab this complexion booster for less-is-more coverage. If you like a barely-there finish that blurs imperfections but still lets your skin shine through, this is for you.

Best Concealer: Tarte Shape Tape Ultra Creamy Concealer

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Available at Tartecosmetics, Ulta, Amazon

Everyone's cult-favorite concealer just got an upgrade. The rich consistency doubles up on moisture, thanks to the formula's integrated eye cream, which erases the appearance of fine lines and wrinkles.

Best Eyeliner: Stila Stay All Day Dual- Ended Waterproof Liquid Eyeliner

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Available at Amazon, Walmart, Ulta

Not skilled with a felt tip? Try this two-in-one, which is equipped with smaller and larger points on the ends, to easily achieve clean, precise lines.

Best Brow Product: Benefit Cosmetics Brow Microfilling Pen

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Available at Sephora, Ulta, Amazon

Identical brows don't exist, but that doesn't mean you can't create them. Grab this wand designed to mimic a microblading effect and seamlessly draw hair-like strokes to fill and define where you see fit.

Best Bronzer: Chanel Les Beiges Healthy Glow Bronzing Cream

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Available at Chanel, Ulta, Nordstrom

To get a natural glow-up, simply dip your buffing brush into this golden pot, packed with light-reflecting pigments, and tap the high points of your face.

Best Highlighter: Hourglass Ambient Lighting Palette — Volume II

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Available at Amazon, Ulta, Sephora

Chasing that golden- hour glow? All you need is this trio of highlighting and contour powders. They're made with a photoluminescent technology that provides a flawless filtered effect in the light so you can get your selfie game on.

Viral Makeup Product: E.L.F. Cosmetics Poreless Putty Primer

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Available at Elfcosmetics, Walmart, Ulta

This uniquely textured primer is one of the most talked-about products on the Internet for a reason. It instantly hides pores and blemishes while creating a smooth, soft base that amplifies the look of products as you layer them on.

Editor's Pick: Laneige Lip Treatment Balm

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Available at Sephora, Kohis, Amazon

"I've been searching for a balm that does a bit more than the average," says beauty director Maya Allen. "Then I found this peptide-packed, shimmery salve that not only hydrates because it's made with coconut oil, but also firms and plumps my lips to perfection."

Editor's Pick: Estée Lauder Pure Color Illuminating Shine Sheer Shine Lipstick

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Available at Esteelauder, Ulta, Nordstrom

"My idea of a power lip can change daily," says beauty assistant Adelaide Giesey. "When all I want is a subtle wash of color, I pick up one of these tinted balms. They're full of hydrating ingredients, like hyaluronic acid, to keep my lips soft throughout the day."

Editor's Pick: Chantecaille Luminescent Eye Shade in Zebra

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Available at Chantecaille, Nordstrom, Saksfifthavenue

You can never go wrong with a shimmery rose gold shadow. The brand, which has always made efforts to support environmental issues, has these proceeds going toward endangered wildlife in Africa.

Editor's Pick: RevitaLash Cosmetics RevitaLash Advanced Eyelash Conditioner & Serum

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Available at Revitalash, Nordstrom, Neimanmarcus

"I'm admittedly obsessed with my lashes, which means daily maintenance is a must in my routine," says Allen. "I swear by this strengthening serum to keep them looking as full and healthy as ever."

Editor's Pick: Ami Colé Skin-Enhancing Tint

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Available at Amicole, Violetgrey, Thirteenlune

"Lately I've been letting my skin breathe — flaws and all — and this silky finish fits the effortless vibe that I'm going for," says Allen. "It feels like a light-as-air moisturizer with just enough coverage to get the job done."

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