Bye Peloton, Welcome Echelon! UFC CEO Dana White keeps promise to Theo Von and replaces gym equipmen

May 2024 · 3 minute read

Dana White, CEO of the UFC, recently took a firm stance against Peloton workout equipment. He demanded the removal of all Peloton cycles from the UFC Performance Institute. The move followed a recent spat between comedian Theo Von and the New York-based fitness brand. Fast forward to now, and White has kept his promise, replacing the Peloton bikes with that of Echelon.

Dana White posted a story on Instagram, where he tagged comedian Theo Von. In this clip, he showed off the new Echelon bikes and confirmed the removal of the Peloton bikes. This is what he said:

People hit me up asking me if I really got rid of the Pelotons. What did I tell you? Pelotons are gone.. These are Echelon. Here we go Theo, we got the Echelon bikes now. See, who needs Peloton.
Dana White via Instagram

This all started when Theo Von had a spat with the Peloton brand after a guest appearance. Von said that Peloton, a program sponsor, insisted on taking down an interview he had with presidential contender Robert F. Kennedy Jr. In expressing his dissatisfaction with Peloton’s behavior, White harshly criticized the firm and its CEO, Barry McCarthy. This is when White pledged to remove these bikes from the UFC PI and he remained true to his word.

UFC President Dana White promised to remove Peloton stationary bikes from his gym over its dispute with a comedian having Robert F. Kennedy Jr. on his podcast.

Comedian Theo Von's podcast This PastWeekend w/ Theo Von was sponsored by Peloton throughhttps://t.co/GFS0Fk4uNM

— Conservative News Daily (@ConservNewsDly) November 16, 2023

Conversely, Peloton has been experiencing financial difficulties, posting a net loss of $159.3 million for the third quarter of 2023. White’s public condemnation and the subsequent removal of Peloton equipment from the UFC gym add to the company’s recent troubles.

[related-content]Related: Why did Dana White declare war on Peloton? Know everything behind UFC CEO’s attack towards Barry McCarthy[/related-content]

Dana White, the CEO of the Ultimate Fighting Championship, recently went on the podcast hosted by comedian Theo Von. He said a major UFC sponsor insisted he remove a post expressing support for former President Donald Trump. In reaction to this attempt at censoring, White, famed for his bluntness, said nothing but the truth.

White’s response to this sponsor was firm and defiant: “Go f*** yourself,” he said. He further added that he can vote for whoever he wants and not to call him again, telling him what to do and who to vote for. This incident demonstrates White’s resistance to resisting outside pressure by sponsors, ad companies, or even fighters, highlighting his unwavering adherence to his values.

Most people would have succumbed to the pressure Dana White faces daily and given in. Even his recent decision to remove Peloton bikes from UFC gyms further underscores his unwillingness to compromise on principles.

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